DIGITAL & SOCIAL MEDIA COMMUNICATION - PROJECT 3

Alicia Lee Hui Min (0331719)

Digital & social media communication

Project 3 - 4C's

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I N S T R U C T I O N S





25/10/19 - 15/11/19 (Week 9 - Week 12)
Throughout the weeks, we worked on the four lenses and also received feedback from Mr Asrizal on how we can improve on the content in our slides.

22/11/19 (Week 13)

Four Lenses Slides

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R E F L E C T I O N

Experience
This project was a tough one as I had a hard time understanding what is needed for each lens and it was quite a blur at first until Mr Asrizal gave us feedback which helped my group and I to have a better understanding of what needs to be done.

Observation
 I observed that for the competitors it is essential for us to have a SWOT analysis to better understand what we are facing and to find the opportunities where we can do better than the opposing person.

Findings
I found that the four lenses is something new that I've never heard of till this project which gave me a new insight on how to further strategise for the brand and to dig deeper into the ways that one can use to improve the brand.