DIGITAL & SOCIAL MEDIA COMMUNICATION - FINAL PROJECT
Alicia Lee Hui Min (0331719)
Digital & social media communication
Final Project - Pitch
I N S T R U C T I O N S
22/11/19 - 29/11/19 (Week 13 - Week 14)
My group and I looked back on our analytics, personas and four lenses to gather our key findings, which we then relate them back to what we would want to design for the webpage. We also received the Taylor's brand guideline and decided to redesign the landing page, research and enterprise, personal stories and Malaysia's culture.
Art Direction
Final outcome of web design
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| Landing Page |
 |
| Research & Enterprise |
 |
| Personal Stories |
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| Malaysia's Culture |
05/12/19 (Week 15)
This week was the presentation day, below is our presentation slides.
Presentation slides
F E E D B A C K
05/12/19 (Week 15)
For the landing page, we should view it from a student’s perspective, and highlight the personal stories in there to attract users. We should also talk about the competitor’s strengths, and not just weaknesses to make it sound less bias. It is good that we proposed designs that are less serious through the doodles, but it shouldn't be too casual or kiddy. Overall, the web redesign is good and there are points from our design that they could add in the future.
R E F L E C T I O N
Experience
For this assignment, it easier to carry it out as we had a clearer vision as to what needs to be done.
F E E D B A C K
05/12/19 (Week 15)
For the landing page, we should view it from a student’s perspective, and highlight the personal stories in there to attract users. We should also talk about the competitor’s strengths, and not just weaknesses to make it sound less bias. It is good that we proposed designs that are less serious through the doodles, but it shouldn't be too casual or kiddy. Overall, the web redesign is good and there are points from our design that they could add in the future.
R E F L E C T I O N
Experience
For this assignment, it easier to carry it out as we had a clearer vision as to what needs to be done.
Observation
I observe that when comparing the Taylor's website to the other universities, our website looked better and was visually appealing and impactful though there are areas that need improving.
FindingsThrough this project and the pas few that have lead up to this, I found that data is important as it aids in creating a design that is effective and impactful to the consumer.
I observe that when comparing the Taylor's website to the other universities, our website looked better and was visually appealing and impactful though there are areas that need improving.
FindingsThrough this project and the pas few that have lead up to this, I found that data is important as it aids in creating a design that is effective and impactful to the consumer.
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