DIGITAL & SOCIAL MEDIA COMMUNICATION - PROJECT 1

Alicia Lee Hui Min (0331719)

Digital & social media communication

Project 1 - Social Media Analytics

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I N S T R U C T I O N S

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13/09/19 (Week 3)
This week, we were briefed on our first project which was to analyse the data of Taylor's website using Adobe Analytics.

20/09/19 (Week 4)
Presentation was postponed to the next week due to the haze.

27/09/19 (Week 5)
It was presentation day.



Presentation Slides

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R E F L E C T I O N

Experience
For this assignment, we had to analyse the Adobe Analytics which was confusing and intimidating to analyse at first however after having a better understanding of adobe analytics, I somehow managed to analysed the data.

Observation
I observed that Adobe analytics is rather similar to the google analytics however it's more detailed and uses different words for certain aspect which was hard to get used to at first.

Findings
I found that Adobe Analytics is an important tool for business to understand the consumer's behaviour and use that data to create a design specifically for that client.