CREATIVE BRAND STRATEGY - PROJECT 1B

Alicia Lee Hui Min (0331719)

Creative Brand Strategy

Project 1B -Event Proposal & Situation Analysis

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I N S T R U C T I O N S

For this project, we have to propose a cause/campaign/event and come up with a SWOT analysis for it too.

Development

S U B M I S S I O N

Presentation Slides

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F E E D B A C K

24/09/19 (Week 5)

General feedback: Our slides should include visual references and brand ideal images like mock ups. Also make sure the slides are complete and sent a pdf of it through email.

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REFLECTION

Experience
I had a very hard time figuring out what event I should go with as I wasn't sure what was a better option, It was also struggle to come up with the whole brand identity, event content and the SWOT analysis as we only had a few days to do it.

Observation
I observed that a SWOT analysis greatly benefits a brand as it helps the brand to identify places where they can further improve on or a opportunity they can take on.

Findings
Through this project I understood how hard it is to plan an event and how a lot of thought process was put into it. It also made me understand the requirements that are needed for an event and what needs to be looked into.