CREATIVE BRAND STRATEGY - PROJECT 1A

Alicia Lee Hui Min (0331719)

Creative Brand Strategy

Project 1A - Case Study

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I N S T R U C T I O N S





For this project, we're required to conduct a case study on our chosen campaign/event. 


S U B M I S S I O N

17/09/19 (Week 4)

Research





Presentation Slides

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F E E D B A C K

17/09/19 (Week 4)

General feedback: Since we are design students, we should make sure our slides are well designed. The contents included in the slides should also be in point forms and not a paragraph. While presenting it is important to have a change in tones while speaking to keep the presentation interesting.

Specific feedback: The case study is good however I can include more visuals to make it more interesting.

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R E F L E C T I O N

Experience
For this assignment, we had to do a lot of research to understand the brand event and also it reminded me of our previous module which was Brand Corporate Identity just that it's an event instead of a brand.

Observation
I observed that brand experience is important as it aids in brand loyalty, and it can be seen using a customer journey map.

Findings
I found that when it comes to branding an event, it is important to understand and know your vision, mission and also target audience, in order to reach them effectively.