CREATIVE BRAND STRATEGY - FINAL PROJECT

Alicia Lee Hui Min (0331719)

Creative Brand Strategy

Final Project

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I N S T R U C T I O N S





Brand & Event Slides





Brand Mock-ups

Event Mock-ups

Brand Book






Brand Video

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R E F L E C T I O N

Experience
I was advised to reuse my brand from the previous semester and rebrand it. As for the event, I needed to come up with something that was related to my brand.

Observation
I observed I was very lost when it came to creating the event as the instructions were unclear which led to having to do last minute works due to sudden add ons on what we need to do and also not very helpful advice. 

Findings
I found that when creating a brand and an event for it, it is important for there to be consistency such as using the same colours and the same style.